Individualised coaching for aspiring CrossFit competitors, with training backed by education and experience.
Committed to delivering an authentic coaching service, underpinned by education, evidence, and experience — with the purpose of empowering athletes through high-quality, individualised training that drives meaningful results.
All decisions are intentional and backed by proven methodologies — our coaching combines years of extensive education and real-life experience.
Our coaches have years of combined 10+ years of coaching and competing experience, allowing them to perfectly tailor training to athletes of all abilities.
1-to-1 coaching is not just a product tier — it’s a philosophy. We believe in true individualisation for all athletes, no generic templates. We invest in knowing our athletes as people, not just performances.
Results are the product of a systematic, individualised approach to coaching and training.
ARCA operate a two-coach model to streamline the coaching process and ensure you are working with the right coach for your current level and future goals.
Luigi coaches competitive CrossFit athletes across all levels. His coaching is built on over a decade of hands-on experience, both coaching and competing.
No templates or generic advice — every athlete Luigi works with receives a truly individualised programme that evolves with the athlete’s development.
With CF-L1 and OPEX CCP certifications, ten years of coaching experience, and a competition background spanning all varieties of RX level events, Luigi knows what it takes to perform when it matters — not just in theory, but in practice. His approach is methodical and intentional: every session has a purpose, every training phase has a clear direction.
Will coaches competitive CrossFit athletes across all levels. His coaching is built on a commitment to delivering authentic coaching, underpinned by education, evidence, and experience.
No guesswork, templates or generic advice — every athlete Will works with receives a truly individualised plan that accounts for where they are currently, where they want to go and exactly what they need to get there.
With a degree in Sport and Exercise Science and years working within competitive sport, Will believes in using a detail-orientated approach to training. The goal isn’t just to build fitter athletes, it’s to empower them with the training, the knowledge, and the self-awareness to perform when it counts.
Every ARCA Athlete receives a fully individualised training programme each week, delivered through CoachRX.
Applications reviewed within 48 hours · All tiers include full 1-on-1 coach access
Please provide as much detail as possible about yourself, your training and your goals — we review each application and a coach will be in touch within 48-hours to discuss your training options.
Thank you for applying to Arca Coaching Company. Luigi and Will will review your application and be in touch within 48 hours.
In the meantime, follow @arcacoachingco on Instagram for coaching content.